Select Health and Kroger Health, the healthcare division of The Kroger Co., today announced a co-branding relationship for Medicare Advantage plan offerings effective January 1, 2024.

These new co-branded plans will be offered in select counties in four states across the Mountain West including Colorado, Idaho, Nevada and Utah. The plan offerings will increase access to options and services that promote health and wellness and provide customer savings on groceries and prescription medications. Kroger Family of Company stores in these states include Smith’s, King Soopers, City Market and Fred Meyer.

“Working together with Kroger Health highlights our commitment to designing our health plans with the Medicare beneficiary in mind,” said Jason Worthen, Select Health vice president of government markets. “Many Medicare beneficiaries shop at the local Kroger Family of Company stores in their community, and many fill prescriptions at Kroger Family of Pharmacy locations. These new products are designed to be simple and directly support our mission to help people live the healthiest life possible. They will be the perfect option for Medicare-eligible Kroger shoppers, especially those with chronic conditions who could use additional support.”

This collaboration illustrates how Select Health and Kroger Health have Medicare-eligible beneficiaries covered with more flexibility, more rewards, and more options to keep them healthy.

The effort aligns with Select Health’s commitment to provide convenience and access to health services and resources. In 2024, Medicare beneficiaries will enjoy more choices and added value to their Medicare Advantage plan options that significantly contribute to better health outcomes. Details about the 2024 Select Health and Kroger Health Medicare Advantage plans will be shared on October 1, 2023. Visit the Select Health Medicare website to learn more: selecthealthmedicare.org.