Everything you need to know about the NEW Select Health brand
It’s no secret: the healthcare industry is full of confusing language and unclear costs—and frankly, that needs to change. That’s why at Select Health, we’re working to create a simple, seamless healthcare experience, starting with our brand.
Why change now?
We did our research and talked to you, our customers. The results were clear: you want a simpler healthcare experience. Updating our brand is critical to staying relevant and growing into new markets. Modernizing our logo and color palette is the first step in our journey toward a simple and frictionless healthcare experience.
How will you deliver on “simple?”
Time and again, you’ve told us that healthcare can be complicated, daunting, and frustrating. By delivering a simple, modern experience, we can cut through the clutter and stand out from our competitors. To start, we plan to cultivate a brand identity that is immediately recognizable so that anyone shopping for healthcare will see our logo and think “simple.” From there, our goal is to grow stronger by expanding into new markets, reaching new members and providing a frictionless experience for all our members and partners.
What’s changed?
To start, we’ve updated our logo and brand colors. Not only will this set us apart from the competition, but it will also provide a visible connection to our parent company, Intermountain Health. Moving forward, we plan to continue refining our experiences to better serve our members and partners.
What hasn’t changed?
We’re still Select Health—our purpose and superior service have not changed. In fact, we’re doubling down on them. While our new brand may look different, our commitment to our members and partners could not be stronger.
Is Select Health now two words?
Yes. The word “select” in our name was originally a reference to consumers choosing health as an action or verb. Our new logo plays with the other meaning of select, as an adjective or identifier. As such, we’ve separated Select and Health, establishing ourselves as a leader in the health insurance industry.
Where did the checkmark go?
We developed many different logos throughout the design process based on what we heard from customers and our direction as a company. After many rounds of testing and evaluation, this logo was selected for how it conveyed warmth, simplicity, and support. Similar to the word “select,” our old checkmark represented consumers choosing health as a verb or action. Our new icon plays with the other meaning of select as elite, superior, or premier. This is embodied by the diamond shape of our new logo, while its twin checkmarks symbolize supportive hands empowering our members on their healthcare journey.
Why were these colors selected?
Turns out, companies tend to group together when it comes to colors. Our new colors will make it easier for customers to find us in a crowd, and we are excited that our look is distinct from our competition. Additionally, we intentionally chose colors that are unique to Select Health, while also aligning us with our parent company, Intermountain Health.
Will the Select Health rebrand impact insurance premiums?
Absolutely not. That said, we will continue to update our processes and procedures, striving to provide the best possible experience at affordable prices.
When will Select Health’s rebrand be complete?
Implementing the new brand will take time. All facilities, marketing materials, digital properties, and member materials will be released over time as part of our transition plan. This means you may see both our old and new branding exist together for a time.
When will members’ ID cards be updated?
ID Cards will be updated with the new brand this year and issued to all new and renewing members for the start of their 2024 plan year.