Agent Insights

Medicare Updates September 2025


2026 Medicare Recertification— Product Training

Our product training is now underway. Select Health will accept both AHIP and NABIP for certification. The Select Health product training module is available, and details are listed below.

This module must be completed by all Medicare appointed agents to be considered ready to sell for 2026.

  • Both AHIP and NAHU certification are accepted and approved for Select Health.
  • When beginning your certification with either of these organizations, choose to electronically submit your results to Select Health. By doing this, your score/completion will be sent directly to Select Health.
  • Please remember that you must complete one of these certifications prior to completing our product certification.

Product training must be completed by December 31, 2025, to be ready to sell 2026 plans. 

Not appointed? Please contact the Agent Experience team at 800-442-5306, option 3.

2026 Medicare Sales Materials Now Available In Select Health Link

We’re excited to announce that the 2026 sales materials are now available for order and download in Link. As you prepare for the upcoming enrollment period, be sure to stock up on the resources you need to assist your clients.

Available materials include:

Enrollment Guides - Comprehensive details to help your clients understand their options. The guides include the Summary of Benefits for every plan in that area. Remember, the Summary of Benefits must be reviewed with clients during every sales presentation to ensure they understand key coverage details.

Plan Comparison Sheets - Side-by-side breakdowns to easily compare plans.

Benefits at a Glance - Quick reference trifolds that highlight key benefits.

What’s Next Form – A form to guide your clients through the next steps after enrollment.

Enrollment Forms - All the necessary paperwork to complete paper enrollments.

Visit the Agent Resources section in Link today to order printed materials or download digital versions for easy access. Ensure you're fully prepared to make the most of this enrollment season.

If you have questions about available materials or need help placing an order, please reach out to your Sales Account Executive or the Medicare Advantage Agent Support Line (MAAS) at 801-442-7320.

Please note: Select Health Medicare marketing materials are filed with Medicare for use. Please do not alter or delete approved content.

Social Media Do's and Don'ts During AEP

More and more agents are turning to social media sites like LinkedIn, Facebook, Instagram, and TikTok to promote their services. Social media can be a powerful tool to connect with prospects and build relationships, but when it comes to Medicare marketing, strict CMS guidelines apply. As AEP heats up, here are a few key reminders to keep your posts compliant:

 

✅ Do:

  • Keep it educational. Share general Medicare information, plan overviews, or resources that help consumers better understand their choices.
  • Use approved materials. Use approved graphics, flyers, or videos. Never create your own versions of benefit content.
  • Promote yourself. You can share your contact information, availability, and how you can help guide members through their options.
  • Link to official resources. Direct prospects to official websites for more information.

 

❌ Don’t:

  • Don’t mention specific benefits, premiums, or cost-sharing unless you are using an approved, unaltered piece.
  • Don’t make comparisons between plans or carriers unless using CMS-approved comparison tools.
  • Don’t use social media as a sales appointment. Any detailed discussion of plan benefits must follow CMS-compliant sales appointment rules.
  • Don’t use testimonials or endorsements that talk about plan benefits, costs, or star ratings unless they meet CMS requirements and are part of approved materials.
  • Do not outreach or contact unknown social media users if your post receives a like or similar response.

 

Quick Tip:

Think of social media as a first touchpoint. It is a way to share your expertise and encourage people to reach out. Once a prospect contacts you, you can move into a compliant conversation using the proper guidelines and approved materials.

When in doubt, keep posts simple, educational, and focused on you as a trusted Medicare resource, not the details of a specific plan.

Social Media posts fall within the same regulations as an email, flyer, website, or any other method of marketing.

If you have questions about social media compliance, please reach out to the Medicare Agent Support Line (MAAS) at 801-442-7320.

Health Coaching for Select Health + Kroger Members

We’re excited to share that Select Health has launched a Health Coaching Program to help Medicare members on the Select Health Medicare + Kroger plans take charge of their health. This program began in November 2024 and is part of our commitment to enhancing the member experience through personalized support.

What Is Health Coaching?

Health coaching offers members up to six virtual, one-on-one sessions with a Select Health coach. Coaches work with members to set health goals, make positive lifestyle changes, and build long-term wellness habits. It’s a supportive, personalized approach that helps members feel more in control of their health.

Who’s Eligible?

Qualified members enrolled on Select Health Medicare + Kroger (HMO) plans.

How Can Members Enroll?

Eligible members can get started by responding to a targeted email or clicking “Enroll” to complete a short online form. Coaches also connect with members during health screening events supported by our outreach team. Once a member is referred or signs up, the coaching team reaches out directly to begin scheduling sessions.

What You Should Know.

  • You don’t need to enroll members, but you can encourage eligible clients to participate.
  • Coaching focuses on wellness and behavior change—not plan logistics like HRAs or rewards.
  • Members with questions about their plan benefits should continue working with Member Services or an advocate.

To learn more about the coaching program, visit selecthealth.org/wellness/health-coaching.

Annual Notice of Change (ANOC) Mailings Underway

Annual Notice of Change (ANOC) documents are on their way to members. Mailings will arrive in member households between September 20 and October 1, 2025.

The ANOC is an important resource that helps members understand changes to their plan benefits, costs, and coverage for the upcoming year. Many members may reach out to you with questions once they’ve had a chance to review their materials.

To help you prepare, digital versions of all ANOCs are available in Select Health Link. You can easily download and preview each plan’s document ahead of time. Having the ANOC in front of you can make it easier to answer member questions and guide them as they consider their options for the next plan year.

Be sure to check LINK today so you’re ready to support your members when their ANOC arrives.

 

Questions?

If your clients have questions about their ANOC or don’t receive it, they can call Member Services at 855-442-9900 (TTY 711).

You can also call the Medicare Advantage Agent Support (MAAS) line at 801-442-7320 or email MAAS@selecthealth.org.

Compliance Reminder: Promoting Kroger Boost the Right Way

Select Health Medicare + Kroger plan members receive access to a Kroger Boost membership at no additional cost. This is provided as a value-added item or service (VAIS) to enhance the member experience.

 

It’s important to remember:

  • VAIS offerings are not filed plan benefits. They are considered “extras” and cannot be used in sales conversations, marketing materials, or as part of your compliant benefit presentation.
  • Members may learn about their Kroger Boost access through welcome kits or member communications.
  • You can answer questions about Kroger Boost access if a member asks, but it should not be positioned as a benefit or an enrollment incentive.

Thank you for focusing on the filed and approved plan benefits during your presentations