Select Health is pleased to announce that Nathan Foco has been named as Chief Marketing Officer. Nathan will serve as a member of the Select Health Senior Leadership Team and will begin his role at the end of September 2022.
In his new role, Nathan will be responsible for the implementation of consumer engagement strategies, delivery of a consumer-focused brand, and effectiveness of business-to-business and business-to-consumer marketing strategies. He will oversee marketing, branding and creative, corporate social responsibility, customer experience, communications, marketing intelligence, customer research, and public relations.
“We are thrilled to have Nathan join Select Health. We will greatly benefit from his multifaceted expertise in strategy development, advanced analytics, marketing and customer experience,” said Marti Lolli, Select Health President and CEO. “He will be a key leader in improving the effectiveness of our marketing and communication strategies and guiding Select Health to a next generation of growth.”
In his most recent role, Nathan served as the Vice President of Marketing and Customer Experience at Priority Health in Grand Rapids, Michigan, where he improved member satisfaction and retention, led the design and implementation of Priority Health’s digital member experience, established advanced marketing analytic capabilities leveraging machine learning and predictive analytics, and implemented a personalization platform to deliver recommendations to members. He has also held leadership positions at Blue Cross Blue Shield Michigan.
Nathan has a Bachelor of Science in Business Administration from Central Michigan University and a Master of Science in Information Systems from Lawrence Technological University.